Damian Lillard + JBL

As JBL’s NBA brand ambassador, Lillard will collaborate with JBL to create marketing and awareness initiatives designed to amplify experiences for the fans. Through integrated content and social media programs and brand advertising, Lillard and JBL will create memorable moments for their fans that bring them closer to the two things they care most about: basketball and music. As the creator of 4BarFriday, an Instagram freestyle rap challenge, Lillard was working to provide a musical outlet to his community back in Oakland in the hopes new talent might be discovered. The program has since gone national and JBL looks forward to working with Lillard as they create more programs around the platform. “Music has always been a major part of my life and my workouts, and it amplifies my motivation to deliver my best performance in every game," said Lillard. "Whether it's for #4BarFriday content, training or to put me in the right mindset prior to a game, having quality audio is important to me. So, I'm excited to support JBL in inspiring others to listen to their music
in the best way possible."