JBL sound partners

There are many reasons to partner with JBL. When you are a master of your art, teaming up with other masters is the best way to take your sound to the next level. Ultimately this win-win relationship is all about you, the listener. The higher the quality of our sound systems, the closer you get to your favored artist or personality. From NBA to Coachella, these partners are joining with us to give you an even better sound experience. Click on the links below to read about each of these events and venues and why they make such great partners to JBL’s quest for audiophile perfection. JBL – Hear the Truth!

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Hard Rock Hotel & Casino

Las Vegas

HARMAN and Hard Rock Hotel & Casino are two iconic brands with a shared passion for elevating the live performance experience for artists and their fans. We are excited to join forces in Las Vegas which has now become a unique epicenter of every music genre, attracting millions of diverse fans from around the world every year,” said Ralph Santana, Chief Marketing Officer of HARMAN.

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HARMAN International and the National Basketball Association (NBA) announce a comprehensive multiyear marketing and merchandising partnership that will make the company the official headphone, speaker, sound and audio partner of the NBA.

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JBL is proud to be an official sponsor to the GRAMMY® organization, and the annual GRAMMY® Awards ceremony. The multi-year partnership officially commenced during the 52nd Annual GRAMMY®

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New York Yankees

New York

JBL's 1,784 speakers are honored to take the field with the New York Yankees each season in the Bronx at Yankee Stadium, Home of the 27-time World Series Champions. As the the Official Sound Partner of the New York Yankees, JBL makes pinstripe fans "Get Loud" all season long.

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Team JBL

Legendary sound collaborates with legendary artists & athletes to form this hybrid team of talent. Hear the Truth from these amazing ambassadors on the story of their careers and love for the JBL brand.

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Our story

Born out of the desire to celebrate the brilliance and craft of artists, JBL has long been dedicated to the pursuit of one truth - capturing the energy and emotion of the live performance.

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