JBL × NBA
Made for the biggest stage
Curry’s commitment to excelling in all facets of his basketball performance exemplifies JBL’s holistic approach to developing state-of-the-art audio products that push every boundary of innovation. “Having a soundtrack is important in my game and my life – and uncompromised audio quality helps me take it to the next level when I think I’ve given my all," said Curry. “I’m excited to be able to share that passion with my fans through JBL and influence fans everywhere to enjoy their music with the highest quality sound.”
As the creator of 4BarFriday, an Instagram freestyle rap challenge, Lillard has always been working to provide a musical outlet to his community back in Oakland in the hopes new talent might be discovered. “Music has always been a major part of my life and my workouts, and it amplifies my motivation to deliver my best performance in every game," said Lillard. "Whether it's for #4BarFriday content, training or to put me in the right mindset prior to a game, having quality audio is important to me. So, I'm excited to support JBL in inspiring others to listen to their music in the best way possible.
Our sound is in over half the NBA arenas across the US. JBL has an undeniably rich history and is trusted by major concert venues, arenas and music professionals around the world.
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